Wednesday, June 30, 2010
Oiling the wheels of change
Environmental activists such as Greenpeace, Friends of the Earth, and the Rainforest Action Network having been pushing hard at the issue of palm oil.
Along with WWF and the new Forest Footprint Disclosure project, all are trying to raise awareness of the environmental consequences of palm oil, such as loss of rainforests and high carbon dioxide emissions.
The strategy has been to raise the level of corporate risk involved in the use of this commodity. The nasty KitKat video (man eats KitKat which turns out to be orangutans finger) was a recent example.
All these campaigns have been very effective, something I report on this, this week. I had assistance with the research on this project from the fabulous and diligent Tiffany Stecker, who is one of the first students on City's new Science Journalism course.
The article is currently the most read item on The Economist's website, if you exclude Kal's cartoon. Help keep it up there by reading the story.
Image with thanks from Marco Schmidt, via Wikimedia.